Trends in consumption
Audio Visual: Since soaps meets the viewers demands and interested,, they get more popular day by day; that why soaps are more available now before they used to be because of the demand met and the popular its been. For example soaps are available on-line on catch up like EastEnders is available on BBC iplayer and coronation street and emerdale are available to catch up on ITV player. Also hollyoaks is available to catch up on on 4OD. These are all ways that soaps can be cached up on if the viewers fail to miss the epsidoe of soap or if they want to watch it again. Also other countries can watch on-line as well as recording on TV. Also soaps do so well in rating they even decide to spin off shows such as E20 which is aimed at the younger audience. Different channels explores many ways to increase viewer ship such as dramatic storyline. For example the EastEnders storyline of the baby swap. Even they got many complaints, they still want viewer ship to increase. However finding storyline to try and get attention on the viewer ship is difficult thats why eastender is one of the dramatic soap since they have so many storyline such as the baby swap. Also the viewers interests change everey single day so they need to make sure the soaps storylines are recent and that will interest people. However eastenders is knwon for the dramatic storyline they do get many complain but this gets higher rating. Thats one of the reason why like to explore contreversial storyline's because the effects it has afterwards.
Print - even though Print and soaps are different, they both still want to meet the viewers demand and interest so thats why they also tp explore many different storyline as well. Also there are different ways of people reading the newspaper such as online subscription, tablet and kindle, phone apps and many more. Also reading online and with the technology is better than wasting wasting newspaper evereysing day. They also want to keet the readers keen with the storyline as well. Thats why the higher the rating the newspaper gets is the amont of viewers they get reading the news. They also rely on advertising for this as well to try and get more viewership. study shows that the sun newspaper is more popular than the gaurdian news. However this is all due to people of interests of supplements. THe sun news paper is the biggest newspaper in the world. Howether its changing because they want to charge money for this. So The sun wants to start charging more money because they getting hugh well knwon.
Influence on individual people/mass audience
Audio visual - Audience can be affected either individually or as a mass like for example the EastEnders storyline of the baby swap. This caused an affects to a mass of audience because many of them thought it was to dramatic and wrong. Like EastEnders and many other soap when they have dramatic storyline it will cause an affect either good or bad or even both. That's what the soaps want to create viewer ship so thats why have so many dramatic storyline because it will get people talking about the storyline. However the viewers can reacts to these storyline in many ways such as complaints, protest or even praising the soaps. These are what the viewers may do if they have been affected by the storyline However soap needs to know they're limits even though they want to create an affect on the audience, they need to make sure that they dont go over board because it can be offensive to certain people and they might feel upset by or be treated unfairly because of these storyline However soaps wants to create realism so they want to explore real life issues which a positive affect on the storyline such as abuse like rape or bullying and how to overcome it. .There are many dramatic storyline such as baby in EastEnders, transsexual storyline is hollyoaks and many more.
Print - Also like soaps, newspapers need to be care when they are publishing certain storyline since it isn't offensive to anyone or being treated unfairly because of it. Thats why the articles they publish has to be unbiased For example when articles talk about teenager being bad and causing violence, this would give a bad representation of teen and people will feel intimated by them when they could be nice. This also an example of stereotyping. Newspaper also needs to be considerate when publishing storyline because of this reason. Also with soaps the viewers can reacts to the newspaper if they get an certain affect such as complaint, protest or even prainsing them. Howether newspaper rely on the socres or information given to them thats why they're infulence can give an negative since the sources might have the wrong information and they are framing someone who is completely innocent. Thats why newspaper are needs to be considerate when publishing cetertain articel
positive affects
Audio Visual - In soaps the affects on the viewers can be vaired from good or bad or even both. the good affects on the soap is that they explore issues that people suffer from eversing days like for example the bipolar storyline in eastenders. People can learn from it and understand from the storlyline and realte to it. In terms of this it does have a good affect. The viewers can relate to these storyline since they have been through be it before and can understand from it. Another example of the storyline is lauren drinkings problem in eastender. THis is what people can relate to espically the teenager because so many underage teenager like to have fun and drink lots of alchol. But this shows the after affect of her drinking problem and espically for the parents can learn from it and see how to deal with their children. Thats why the actors praise these storyline because its what people suffer through it.
Print - Also with newspaper article's it can give a positive affect as they can talk about real life issues as well such as people who have been suffering bullying and what they did overcome it. Also people who have been suffering from ill related disease such as cancer and talks about the affect on them and how they lived day by day. In these cases it can cause a positive affect by people relating the issues and can learn from it. Also they can use this advertising by trying to get awarenes and as well as informing them. There are many positive ways that newspaper can create an affect and can help people with there everyday life. People can praise these article and they can be well known from this.
negative affects
Audio visual- Even though soaps can cause positive affects with real life issue, it mainly does create more naegative issues than positive affects. This is because they go out of bound and wants to and create tension in the soaps. Its wether how the viewers feel about the soap and wever they want to make a complaint or not because of this. Viewers do tend to overreact the dramatic storyline but it is what the soap does afterwards with the storyline wether they carry on or just stop it completely. But it is completely natural that we the viewer over react in storylines when it is completly fiction. For example the baby swap storyline in EastEnders even though it was completly wrong and the charties who deal with these storline got so many complaints. Even though it is fiction. Its just something that people dont see in real life. This storyline created a negative affects on the soaps and there are many more. The stroyline of the baby swap in eastenders had to be resolved because of the dramatic complaints they got. http://www.youtube.com/watch?v=k7jZKnHRPp. THis is a link of the tragic storyline it got so tragic storyline even the actress had to leave due to this storyline.
Print - Newspapers can have many negative affects espically in tabloids newspaper. This can result in ruining in people's lives such as celebrities. They like to to put negative storyline about the celebrities because they like an reaction between them. The reason why ruin they're career is because they can't handle what the newpaper say about them. This is a corrupt affect on the media ruining the celebrity and causes such as negative affect on them when its actually false on the celebrities. This ruins their lives and ruins their families and childrens as well. So this deffinetly creaste a huge negative affects.
Copycat violence is when a person who mimics a previous crime that they have seen even through the media or described in fiction. AN example of this that the storine of the woolwich murder. A so-called 'revenge attack' on a mosque was imitated as the story led to an increased feeling of anger towards the muslim community as a result of bias and stereotyping . Copycat theory relies the audience being easily influenced and incensed by the message they receive and that they make a blanket judgement on the social group involved.
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