mutlinationalism

How many countries is eastenders shown in?
- Eastenders used to be 8
being England, Africa, Ireland, USA, Holland, Switzerland, India
and

canada but now its 7 as its no longer shown in america.



EastEnders is

broadcast around the world in many English-speaking countries. It is

shown on BBC Prime in Europe, and BBC Entertainment in Africa, where
it
is approximately six episodes behind the UK.[61] It was also shown on

BBC Prime in Asia, but when the channel was replaced by BBC



Entertainment, it ceased showing the series.[62] In Canada,
EastEnders

was shown on BBC Canada until 2010,[63] at which point it was picked
up

by VisionTV.[64] In Ireland, EastEnders was shown on TV3 from
September

1998 until March 2001, when it moved over to RTÉ One, after RTÉ lost

the rights to air rival soap Coronation Street to TV3.[65] The series

is simulcast with BBC One, but carries advertising since its 1998
debut

on Irish TV. It is currently sponsored by Reid Furniture on RTÉ One.

[66] EastEnders is also shown on the British Forces Broadcasting

Service's main TV channel, BFBS1, to members of HM Forces stationed

around the world.[67]

The series was broadcast in the United States

until BBC America ceased broadcasts of the serial in 2003, amidst fan

protests.[citation needed] In June 2004, the Dish Network picked up

EastEnders, broadcasting episodes starting at the point where BBC

America had ceased broadcasting them, offering the serial as a pay-
per-

view item. Episodes air one month behind the UK schedule. Episodes
from

prior years are still shown on various PBS stations in the US.
[citation

needed] The series was screened in Australia by ABC TV from 1987
until

1991.[68] Currently the series is seen in Australia only on pay-TV

channel UK.TV, where it is 3 months behind the UK.[citation needed]
In

New Zealand, it was shown by TVNZ on TV One for several years, and
then

on Prime each weekday afternoon. It is currently shown by UK.TV
Mondays

to Thursdays at 19:00. As of December 12 2011, it will air double

episodes Mondays to Thursdays at 18:30 and 19:00. Episodes are

currently 7 months behind the UK[citation needed]



- As a group we

didn't really expect Eastenders to be broadcasted in Africa and
India,

as they don’t necessarily have a great english culture. We also didn’
t

expect it to be shown in so many countries as we didn't think it
would

be as popular in that many countries. We also feel that Eastenders is

shown to a wide variety of different cultures which was unexpected.





Why do you think its shown in other countries?

We think its shown in

other countries to make it more popular and to take in more profits
for

the soap which will be beneficial to the soap its self. This profit
can

go towards actors, equipment, advertising and overall quality. Also

they want to grow a wider fan base for the soap as it will add to
their

viewings. Furthermore other countries can watch and relate to our

culture and how their cultures are shown within the soap. It  also
has

to succeed the audience needs by identifying and representing not
only

the british culture but other ethnic cultures and countries.

A wide

range of different ages, cultures and genders watch Eastenders as the

soap represents all of the above. Eastenders do this to fill the

audience needs and to make it relatable to everyone. There are also

websites and groups that have ‘Eastenders meet-up groups’ which is a

way fans ‘socialize’ and gossip about the ‘goings on’ in the soaps.

Audiences watch Eastenders for entertainment and to also make the
soap

stories and plots relatable to the viewers, which make the loyal and

daily viewers to the soap. Another reason why people watch the soap
is

not only for entertainment sake but for socializing, for example it

helps



BBC as a multi-nationalism 

BBC Worldwide, the commercial arm of the BBC, is a fast-growing media and entertainment company. Our mission is to maximise profits on behalf of the BBC by creating, acquiring, 
developing and exploiting media content and media brands around the world. We are self-funded and return profits to the BBC to be reinvested in programmes and services to help keep the UK licence fee as low as possible.

http://www.bbcworldwide.com/

BBC is explored widely so that its  known in many places which expands their market. The need 

overseen by BBC Worldwide Board member, Marcus Arthur, the UK and ANZ territory looks to grow the BBC brand, drive future business opportunities and develop new revenue streams in thes international e major markets. 

The BBC World Service is the world's largest broadcaster,broadcasting news, speech and discussions in 28 languages to many parts of the world on analogue anddigital shortwave platforms, internet streaming, podcasting, satellite, FM and MW relays. The World Service was reported to have reached 188 million people a week on average in June 2009.^[4] It does not carry advertising, and the English language service broadcasts 24 hours a day.

The World Service is currently funded by grant-in-aid through the Foreign and Commonwealth Office of the British Government, however from 2014, it will be funded by the compulsorytelevision licence fee levied on every household in the United Kingdom using a television to watch broadcast programmes.

BBC World Service is a patron of The Radio Academy. The Director of the World Service is currently Peter Horrocks. 





















this is showing the screen shot of the BBC WORLD 'About us' 

Content for print

Hard News - hard news (news that deals with serious topics or events). Hard news are more informal and talks about hard issues such as political and government etc.

Soft news - soft news (news that does not deal with serious topics or events) soft news is less formal and is more of the surrounding of entertain and celebrity etc.

Example of The sun (hard news)

ExampleTHe sun (soft news)

Example of The Guardian (hard news)

Example THe Guardian (soft news)

tabloid paper - is a informal news papers


broadsheet paper -  is a formal papers

- tabloid newspaper

The structure of this newspaper is split into many boxes , which looks more appealing for the audience, there is a variety of use of images than having a load of text , which also grabs your attention . The bottom part of this newspaper "threat to axe haka" grabs your attention with the black background and the white text , and makes you want to know all about it" . the paper would contain soft news.























- broadsheet newspaper

The Daily telegraph structure is very text based and wouldnt really appeal to a younger generation compared to the sundays news , which is less text and would appeal to a mix audience . The daily telegraph is more money to but compared to the sunday news which connotes that this newspapers is more appealing to business people / older aged . 

economic reasons

Task 1

Stunts and complex physical action aren’t often in soaps, especially in

daytime serials. Such story events often take place offscreen and are referred

to in dialogue instead of being shown. This is because stunts or action scenes

are difficult to adequately depict visually without complex action, multiple

takes, and post production editing. When episodes were broadcast live, post

production work was impossible. Though all serials have long switched to being

taped, extensive post production work and multiple takes, while possible, are

not feasible due to the tight taping schedules and low budgets.

Some soaps employ a number of conventions, and many researchers have attempted to list

some of the typical characteristics. e.g. , Sonia Livingstone [1990 : 54]

believes the common soap opera features include :

transmission at regular,

frequent times, often daily; predominantly aimed at female viewers , occupying

day-time/early evening slots; use of fairly constant and large cast, over many

years, and a faithful audience; cheap production costs, regarded as low

prestige entertainment; concern with daily activities, centred on a small

community and/or large family; simulation of real time and realistic events;

interwoven narratives, with overlapping resolutions; 'cliff-hangers' to ensure

committed viewing; focus on female characters and 'feminine' or domestic

concerns. to give further dimension to these characteristic features, one

should also consider Brown's list [cited in Fiske, 1987 : 179/80] : resists

narrative closure; multiple characters and plots; abrupt segmentation between

parts; emphasis on dialogue, problem solving and intimate conversation; male

characters are generally 'sensitive men'; female characters who are often

professional or otherwise powerful in the world outside the home; the home, or

some place that functions as a home, as the setting for the show.

Task 2

Eastenders had to cut down to 16 actors per episode because of the recession

which caused them to cut down the amount of actors acting in one episode and to

also had to let such actors leave like Sid Owen, who plays Ricky Butcher, and

Danniella Westbrook, better known as Sam Mitchell. They have saved from this,

the savings, including a freeze on executive pay and reduced fees for the

biggest stars, followed 7,200 job cuts over the previous four-and-a-half years.

The annual budget for EastEnders remains a closely guarded secret.

Task 3

The  BBC spent an amount of £102.5m last year on six TV soaps – including

EastEnders, Casualty, Holby City and Doctors  which they then drop 20% of

overall in real terms in the past eight years.

task 4

The show eastenders,

got £700,000 on their anniversary half-hour show that was live which happened

last year.

The corporation bosses have an extra million pound which was over

and above costs which was needed to fund the 25th anniversary programme.

The figures reveal in a report by the National Audit Office (NAO) into the way the

BBC manages the costs of a continuing drama, also this shows the Eastenders

soap will spend around £7 million on cast this year. this information shows the

amount spent on the soap is increasing.

The cost of six key dramas, like

EastEnders and Casualty, has reduced by a fifth in real terms over the past

eight years.

With the audience declining, the NAO study shows that the cost

per viewers from the six programmes had actually risen by 9% in actual terms

over the same time of periods.

Task 5

As the recession is hitting ITV,the Sun reports today that coronation street cast are getting a pay cuts.

The sun says Coronation street recieved letters recently before Christmas saying the saturday soap omnibus would be moved directly from ITV 1 to ITV as of this weekend.

The Coronation Street  cast members are currently paid the same fee, which is 37.5 per cent of their episode pay, for showing in the omnibus. Although with the show moving to digital channel, actors would be forced to pay a small royalty fee instead.

Last night the cast members and representatives from their union Equity held talks with ITV accountants.

Coronation Street spokeswoman Alison Sinclair confirmed discussions had begun. She told TV Biz: "We are in the process of talking to cast members whose pay may be affected by the ending of the omnibus repeat on ITV1. We expect to come to an arrangement in the next few weeks. In the meantime we have confirmed that we will continue with repeat fee payments." 

extension work :

Go to the Wikipedia entry for Eastenders.

In the section entitled “Ratings” summarise how ratings have changed for the soap.


The Ratings have change since they have exploring more controversial issues. The more difficult story explore, the more the rating increased. They have 

Go to the Wikipedia entry for Coronation Street.

 In the section entitled “Viewing Figures” summarise how ratings have changed for the soap.

Answer the following questions:

1. Why do you think ratings and viewing figures have changed over the years for the UK’s two biggest soaps?

2. Is there a link between ratings and viewing figures and budgets?