culture changes in soaps

Cultural changes in soaps.

1. How has britain culture changes in the last quarter of a century? (Shafique)

How celebrities are portrayed in the Media whereas a few years ago The Royal Family were the celebrities. Now there are shows that make people celebrities such as big brother, x factor. For the example the monarchy’s ‘fame’ has been pushed to the side whereas they used to take up 4-10 pages in the newspaper. Also there has been a rise of culture groups such as race, homosexuality, race and origin. In the last 25 years there has also been a growing support for groups such as disabilities, gender, age, sexual orientation

Culture – the way of life, especially the general customs and beliefs, of a particular group of people at a particular time.

2. If britain is now multi cultured society how do we see this in soaps? (Rianna)

• Multicultural society in soaps are stereotypical. Soaps show different cultures in a stereotypical way. 
• In coronation street there are the Alahan family plus a few extra actors. They show Asian life in a stereotypical way as 'Dev' owns the corner shop. In soaps sub-cultures are used which represent multicultural society. 

• In Eastenders there are the Masood, Johnsons and Khan families. These are representing asian/black culture.
• In soaps sub-cultures are used which represent multicultural society. 

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Steroetypical 'Emo'

Subcultures include;

1. Emo
2. Dark culture
3. Grunger
4. Hip-hop
5. Rave
6. Rude boy
7. Skater
8. ethnic
9. Sexuality
10. Political

This is a long list of subcultures. There are many more. Sometimes these are also seen as human stereotypes. In the video link below it shows a stereotypical 'chav' having a fight. Whitney stands up for herself which shows no sign of weakness. The steroetype 'chav' stands for council house aggresive and violent.

In this next video clip from Eastenders, Syed Masood admits that he is gay. This is a big conflict for the family. This is because they don’t believe as a culture that being homosexual is a right choice in life and they believe everything should happen in a certain way. The big argument is caused by this conflict. This is an example of cultures not agreeing with the same thing as so as a result of this syed doesn’t want to play by the rules of his culture as he didn’t choose this way of life.

http://www.independent.co.uk/news/media/watchdogs-accuse-soap-operas-of-failing-to-portray-britain-as-a-multicultural-society-739013.html
According to this report 'watchdog' feel that different cultures arent well represented in soap operas anymore. They say "Soap operas such as Coronation Street and EastEnders are criticised in the report by the Broadcasting Standards Commission."

3. Do minority culture feel as represented in soaps as majority cultures?

Television fails to reflect the multicultural nature of Britain, presenting ethnic minorities as two-dimensional characters, according to a report.

Point: 

• .yes i think minority culture are represented in soaps like Eastenders,coronation st. and hollyoaks as majority cultures.
• Like in radio , when con side the issue  of representing of minority ethnic groups on television, generally, most groups focused on primally on their own community or  on related communities. 
• ]people who participate in all the minority ethnic groups interviewed considered their groups was under-represented, although 
• Participants in all the minority ethnic groups interviewed considered their group was under-represented, although the Black participants and those from the Indian sub-continent acknowledged that the levels of representation of their communities have increased over the last few years.
•  In fact, the latest snapshot of peak time television output, presented in Appendix 1, shows that there has been an increase in the proportion of programmes, including minority ethnic groups, as well as an increase in the numbers of people portrayed. 
• However, the analysis also shows that this increase was, certainly in 2001, almost totally confined to roles played by Black characters.

  

4.what impact has the development of other sub-culture (youth culture) had on british soap operas?


statistics shows 7.8% of the population but get only 6.6% of soap parts and 7.5% of factual roles, the Cultural Diversity Network poll found

• it shows many storyline with many issues about different religion
• It found that 18.8% of people on sports programmes were from ethnic minorities, with 12.7% in light entertainment roles
• statistics shows 7.8% of the population but get only 6.6% of soap parts and 7.5% of factual roles, the Cultural Diversity Network poll found
• it gives a wider story to write about

5.What other culture changes have also had an impact on british soap operas? (Rianna)
As Britian has become more multicultural the soaps have also had to adapt to this to make the soap realistic. Being realistic is the main thing a soap needs to achieve in order for it to hit its target audience.

According to(http://news.bbc.co.uk/cbbcnews/hi/find_out/guides/uk/black_and_asians_in_britain/newsid_1999000/1999884.stm)

• "Over two-thirds of independently-owned local shops belong to people whose families are from another country.
• About 23% of Britain's doctors and 24% of restaurant employees were born in other countries.
• Curries and Chinese takeaways are as popular as fish and chips.
• Sol Campbell, Nasser Hussain and Audley Harrison rank among Britain's best sports stars."

When looking at (http://www.woodlands-junior.kent.sch.uk/customs/questions/multiculture.html) i found out how our country became a mulitcultural society. According to their report it was thanks to the romans, saxons, vikings and normans invading britain. They then go on to explain how africans were brought to britain so that they can become slaves or servants.

This is the ratio of immagrants coming into britain in 1992. We can clearly see that britain is slowly becoming a wider muliticultured society. Each bar represents a different culture or country.

This is the rising amount of immagrants in 2008. By looking at these two statistics we can see the reason why soaps would have to adapt to their audience. There is a considerable amount more cultures mixing into the british culture. I recieved these charts off the Guardian website.(http://www.guardian.co.uk/news/datablog/2010/jun/26/non-eu-immigration-uk-statistics)


The cultural identitiy in the soap 

Cultural identity is the identity of a group or culture, or of an individual as far as one is influenced by one's belonging to a group or culture.

the stroyline was about how a men was trying to attempt to attack a women. The storyline was in the 1980's and is trying to explore controverial storylines. They are showing more family related issues such as domestic violence, rape and other type of abuse. This video starts to bring out other races of people than just a typical white race people. In this soap you see the technology has not been advance yet at they are now. In the 1970's the soaps would be a typical white people. The viewers can see the change over the years. They're religion was mainly christianity. 
http://www.youtube.com/watch?v=7fliYvGwpbo

They were starting explore different storyline but still haven't been able to explain more recent stryline as they are now in the 20th century. 
http://www.youtube.com/watch?v=1m0s-SOUtl0

This storyline explores a controversial issue of a muslim male revealing his sexuality. These storyline is exploring. There are a lot more ethnic group as they were before since they never was represented before. 

Audience needs and lifestyles

Audience needs and lifestyles on Prezi